Strategy & marketing

Kampus22 — a growth ecosystem

Website redesign, Meta Ads campaigns, conversion tracking and social media strategy for a digital and creative school: 13.6M DZD in revenue generated.

Mission led by ONDO’s founder as Head of Digital Marketing at Kampus22.

Client: Kampus22
Role: Head of Digital Marketing
Period: Sept. 2024 — present

13.6M DZDRevenue generated
x6Meta Ads campaign ROI
30,000+Qualified leads
+150%Monthly enrolments
+500Leads from SEO

Before / after

The difference, in one gesture.

Drag to compare. archive.org

Context

Kampus22 is a school training people for digital and creative careers. It needed an acquisition system able to fill its sessions in a steady, measurable way.

Goal

Increase enrolments and make every dinar spent on advertising traceable.

Challenge

Connect a website, campaigns and social channels that worked in silos, to turn attention into enrolments.

Approach

01Full website redesign: SEO, mobile version and enrolment journey
02Restructuring and optimising Meta Ads campaigns
03Advanced tracking with Google Analytics and shared KPIs
04Social media strategy and community growth

In pictures